Changing behaviour: how deep do you want to go?
Behavioural insights come in many forms so those concerned with sustainability need to make judgment calls about the type and depth of the insight they needWhat do free bananas, pension...
View ArticleWhy understanding the forces behind social practices could change behaviour
Technology, skills, expectations and rules all shape people's everyday behaviour and only by considering all these factors can business really help enable sustainable lifestylesFrom Unilever's five...
View ArticleRecognising the true potential of technology to change behaviour
Technology could successfully change behaviours where decades of campaigns and legislation have failedWith the quantified self already walking among us and the internet of things within easy reach,...
View ArticleTurning up the volume on climate change isn't changing behaviour
The scientific message on climate change is already loud and clear, but we persistently ignore it, writes Jonathan RowsonOn discovering that their mother tongue is not shared by everyone, tourists have...
View ArticleThe seven dimensions for action on climate change
To act on climate change, we must shake off the anti-capitalist stigma and focus on seven simple componentsAlbert Einstein famously said that we should make everything as simple as possible, but not...
View ArticleSustainability in the family home which generation is leading the way?
Family members note the choices and behaviour of each other, Alice Grønhøj explores which generation is leading environmentally-minded domestic behaviourMost parents hope that their children will...
View ArticleWhich sustainable behaviour do you find hardest to put into action? - poll
Do you struggle to cut your shower? Recycle? Eat less meat? Vote for your biggest challenge, and catch up on our live chat highlightsContinue reading...
View ArticleSustainability and behavioural change live chat
Do you find it easy to follow a sustainable lifestyle? Why is behaviour change so complicated? Read the full debate, or catch up on the highlights hereDo you switch off every light? Plan each meal to...
View ArticleSustainability and behavioural change - expert panel
What's the latest thinking on behaviour change in the home? How can we encourage people turn off the lights, waste less food or recycle?Catch up on the behaviour change debate highlights: Ten things we...
View ArticleTen things we learnt about behaviour change and sustainability
How do we create better habits for ourselves and the planet? Catch up on highlights from our expert and reader debateExplore the experts and full behaviour change debate.""We're not as rational as we...
View ArticleGreen nudges: can smileys on your utility bill reduce global emissions?
With the IPCC emphasising the role of behavioural change, it's time to focus on how nudges fit in the policy toolboxUnless we undertake additional measures to reduce emissions, we are heading for a...
View ArticleAlarm system psychology is put to use in making sure apps get your attention
Application developers tackle the problems of habituation and credibility the reasons even emergency alarms can get ignoredYou have just bought your first smartphone. You cradle it in your palm and...
View ArticleSharing economies are here to stay
Far from a temporary blip driven by recession, sharing economies are offering a sustainable alternative to mainstream economicsToday is the final day of OuiShare Fest 2014, a three-day conference in...
View ArticleParticipation is democratising; it's now time to democratise climate solutions
Focusing our efforts on a few large stakeholders ignores our most powerful energy resource: ourselvesIt's looking more and more likely that history will remember 2014 as a crossroads on climate...
View ArticleInnovative project uses energy efficiency to help the unemployed
Residential energy is saved and vulnerable gain skills through behaviour change projectWith a quarter of carbon dioxide emissions in the UK coming from the residential sector, there's a need to find...
View ArticleWho cares about climate change consensus?
Bickering over precise figures is pointless until the climate issue resonates with the general public, not just an informed fewThe notion that there is a consensus among scientists has been central to...
View ArticleHow to make sustainable, green habits second nature
Good intentions are great, but wanting to do the right thing isn't enough. Here are some tips to alter behaviour for the long-termIf you're reading this article, you're probably motivated to behave in...
View ArticleWhy targeting 4 human emotions is key to marketing sustainability
By focusing on the correct human emotions, the message of sustainability could have a deeper impactWhile brands have been remarkably successful at feeding universal human drives, such as the desire for...
View ArticleBehavioural tracking and neuroscience are tools for sustainable innovation
Let's ditch sustainability surveys which tell us consumers pay more for sustainability - they don't. New tools, used responsibly, can properly analyse behavioural patternsA new set of tools and...
View ArticleRecycling in the home: how to break down the barriers
Despite good intentions, only half of plastic bottles in Britain and France are recycled. Creativity is needed to change habitsGovernment, industry and consumers in the developed world have known about...
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